BIRDS THAT TURN

Rotisserie chicken sales continue to climb as retailers use aggressive marketing tactics to put new spin on their programs.Supermarket deli executives across the country told SN they've seen significant sales growth in the last few months. One retailer reported rotisserie chicken sales are up 25% from a year ago, while another has posted a 10% gain in the last year.To keep their programs hot, deli

Rotisserie chicken sales continue to climb as retailers use aggressive marketing tactics to put new spin on their programs.

Supermarket deli executives across the country told SN they've seen significant sales growth in the last few months. One retailer reported rotisserie chicken sales are up 25% from a year ago, while another has posted a 10% gain in the last year.

To keep their programs hot, deli executives are:

Building meal packages around the chickens.

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