BIRTH OF A DESTINATION

CHICAGO -- Candy sales at Jewel Food Stores soared 80% after the retailer changed the program from routine to destination.The huge gains were achieved a year after a category management plan was launched at the Melrose Park, Ill.-based Jewel, a subsidiary of American Stores Co., Salt Lake City, according to Keith Aldridge, national product manager of candy and tobacco for American. Jewel's program

CHICAGO -- Candy sales at Jewel Food Stores soared 80% after the retailer changed the program from routine to destination.

The huge gains were achieved a year after a category management plan was launched at the Melrose Park, Ill.-based Jewel, a subsidiary of American Stores Co., Salt Lake City, according to Keith Aldridge, national product manager of candy and tobacco for American. Jewel's program involved creating an in-line section for the assortment, boosting stockkeeping units by

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