THE BIRTH OF PRICELINE

STAMFORD, Conn. -- Priceline.com here was created in a laboratory well before the Internet became king.ory Walker Digital, whose chairman is Priceline's founder and vice chairman Jay S. Walker. The service enables consumers to name prices for airline tickets, hotel rooms, mortgages and now groceries.Priceline's creation relied on a concentrated thought process involving everyone from technology experts

STAMFORD, Conn. -- Priceline.com here was created in a laboratory well before the Internet became king.

ory Walker Digital, whose chairman is Priceline's founder and vice chairman Jay S. Walker. The service enables consumers to name prices for airline tickets, hotel rooms, mortgages and now groceries.

Priceline's creation relied on a concentrated thought process involving everyone from technology experts to executives with business experience in the marketplace. "If you sat ar

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