BITING BACK

Dogged by increased competition from mass merchandisers, warehouse clubs and pet superstores, supermarkets are fighting back with an extensive assortment of dog biscuits and other pet treats.A large assortment of pet treats -- coupled with an expanded pet department with a broader selection of food, grooming needs and other ancillary items -- can attract shoppers down the aisle and increase impulse

Dogged by increased competition from mass merchandisers, warehouse clubs and pet superstores, supermarkets are fighting back with an extensive assortment of dog biscuits and other pet treats.

A large assortment of pet treats -- coupled with an expanded pet department with a broader selection of food, grooming needs and other ancillary items -- can attract shoppers down the aisle and increase impulse sales, retailers report.

And many retailers are finding success with "high-pro

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