TAUNTON, Mass. -- "Here's the difference," said Ed Giles, executive vice president of club operations for BJ's Wholesale Club, holding up two packages of Danish during a recent store tour with analysts.
One box featured nine regular-sized pastries. The other contained six jumbo-sized versions, which were roughly 30% bigger, more decoratively glazed, and nestled in a window box reminiscent of a specialty bakery. "These are bigger and better presented because we're really highlighting o