BJ'S FINDS SMALL SIZES FIT IN WITH STRATEGY

NATICK, Mass. -- BJ's Wholesale Club is fine-tuning its strategy of targeting household shoppers with an expanded selection of retail pack sizes -- charting new territory in an industry segment defined by institutional sizes and by-the-pallet merchandising.BJ's recently expanded the number of so-called "life-size" stockkeeping units as part of its effort to become more of a primary shopping destination,

NATICK, Mass. -- BJ's Wholesale Club is fine-tuning its strategy of targeting household shoppers with an expanded selection of retail pack sizes -- charting new territory in an industry segment defined by institutional sizes and by-the-pallet merchandising.

BJ's recently expanded the number of so-called "life-size" stockkeeping units as part of its effort to become more of a primary shopping destination, rather than a special trip occasion. The downsized assortment of nearly three doz

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