BJ'S: FRESH DEPARTMENTS DRIVE SALES GAINS

NATICK, Mass. -- BJ's Wholesale Club here last week said that its efforts to expand its fresh- and prepared-food offerings have helped increase customer traffic, shopping frequency and ticket size.In a conference call discussing the company's results for the fiscal year ended Jan. 31, Michael Wedge, president and chief executive officer, said the addition of rotisserie chicken, delis and fresh seafood

NATICK, Mass. -- BJ's Wholesale Club here last week said that its efforts to expand its fresh- and prepared-food offerings have helped increase customer traffic, shopping frequency and ticket size.

In a conference call discussing the company's results for the fiscal year ended Jan. 31, Michael Wedge, president and chief executive officer, said the addition of rotisserie chicken, delis and fresh seafood helped drive a 5% increase in traffic for the year.

In the fourth quarter,

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