NATICK, Mass. -- BJ's Wholesale Club here said last week it plans to offer a wider assortment, smaller packaging and easier in-store navigation to be more appealing to women.
"Will that make us more like a supermarket?" Mike Wedge, president and chief executive officer, asked rhetorically in a conference call with securities analysts. "We are committed to the wholesale club model, and that's different than a supermarket."
Wedge said BJ's is making the changes to increase its f