BJ'S: PRIVATE-LABEL PROGRAM TO SPEED UP

NEW YORK -- BJ's Wholesale Club is accelerating its corporate-brand program from close to 5% of company sales now to 10% penetration by January 2005, according to Laura Send, executive vice president, merchandise.Speaking at the UBS Warburg Global Consumer Conference here, Send said private label has shown double-digit comp increases and provided a new competitive tool for the Natick, Mass.-based

NEW YORK -- BJ's Wholesale Club is accelerating its corporate-brand program from close to 5% of company sales now to 10% penetration by January 2005, according to Laura Send, executive vice president, merchandise.

Speaking at the UBS Warburg Global Consumer Conference here, Send said private label has shown double-digit comp increases and provided a new competitive tool for the Natick, Mass.-based membership warehouse club chain.

"We want to gain market share from other channe

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