IS BJ'S WHOLESALE HOPING TO JOIN THE SUPERMARKET CLUB?

"We do not want to become a supermarket."So said Michael Wedge, president and chief executive officer of BJ's Wholesale Club, the 150-plus-unit membership warehouse club based in Natick, Mass., in comments published last year in SN.But BJ's recent moves and strategies might lead some to an opposite conclusion.The company has been breaking with traditional membership club bulk-size merchandise practices

"We do not want to become a supermarket."

So said Michael Wedge, president and chief executive officer of BJ's Wholesale Club, the 150-plus-unit membership warehouse club based in Natick, Mass., in comments published last year in SN.

But BJ's recent moves and strategies might lead some to an opposite conclusion.

The company has been breaking with traditional membership club bulk-size merchandise practices in order to make its offerings more appealing to consumer

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