BKI RESHAPES IMAGE, BUILD UP VOLUME

MAULDIN, S.C. -- Equipment supplier BKI's efforts earlier this year to reshape its corporate image have helped push sales in international markets beyond the company's expectations, said BKI officials here.reparation for expanding globally, the company had changed its name last spring from Barbecue King Co. to BKI and unveiled a new logo that displays the BKI name in white against a black background.

MAULDIN, S.C. -- Equipment supplier BKI's efforts earlier this year to reshape its corporate image have helped push sales in international markets beyond the company's expectations, said BKI officials here.

reparation for expanding globally, the company had changed its name last spring from Barbecue King Co. to BKI and unveiled a new logo that displays the BKI name in white against a black background. A graphic arc of red in the logo brings to mind a flame. And the logo includes half-

Register to view the full article

test - Advanced Registered User

Already a member? .