HOUSTON -- The best of both worlds. That's the idea behind Grocery World, a format that Rice Food Markets here is aggressively developing.
Designed to attract middle-income consumers, Grocery World attempts to combine the emphasis on quality fresh foods of the chain's upscale Rice Epicurean Markets with the
low-price appeal of its Price Buster discount units, according to Gary Friedlander, president of Rice Food Markets.
The new store is specifically using produce, mea