A BLEND OF RICE

HOUSTON -- The best of both worlds. That's the idea behind Grocery World, a format that Rice Food Markets here is aggressively developing.Designed to attract middle-income consumers, Grocery World attempts to combine the emphasis on quality fresh foods of the chain's upscale Rice Epicurean Markets with thelow-price appeal of its Price Buster discount units, according to Gary Friedlander, president

HOUSTON -- The best of both worlds. That's the idea behind Grocery World, a format that Rice Food Markets here is aggressively developing.

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