BLISTEX FITS TEAM EFFORT TO SCALE

CHICAGO -- Using customer business teams for key retail accounts is not a technique limited to the marketers of megabrands. Smaller, more specialized vendors can -- and do -- make successful use of the CBTs.The team approach has been a great strategic advantage for lip-care products manufacturer Blistex, said Pete Smith, national accounts field sales manager. Unlike the giants of the consumer packaged

CHICAGO -- Using customer business teams for key retail accounts is not a technique limited to the marketers of megabrands. Smaller, more specialized vendors can -- and do -- make successful use of the CBTs.

The team approach has been a great strategic advantage for lip-care products manufacturer Blistex, said Pete Smith, national accounts field sales manager. Unlike the giants of the consumer packaged goods industry however, this privately-held company has just one team.

"We

Register to view the full article