BLOCKBUSTER AND SONY EYE DVD IN-STORE PARTNERSHIP

LAS VEGAS -- A partnership between Blockbuster Entertainment Group, Fort Lauderdale, Fla., and Sony Electronics, Park Ridge, N.J., to promote and demonstrate the new digital video disc technology may portend how supermarkets can tie in to the product launch this spring.Select Blockbuster stores in major markets will have in-store demonstration kiosks with Sony DVD players, scheduled to hit retail

LAS VEGAS -- A partnership between Blockbuster Entertainment Group, Fort Lauderdale, Fla., and Sony Electronics, Park Ridge, N.J., to promote and demonstrate the new digital video disc technology may portend how supermarkets can tie in to the product launch this spring.

Select Blockbuster stores in major markets will have in-store demonstration kiosks with Sony DVD players, scheduled to hit retail shelves in April. Meanwhile, purchasers of the Sony hardware units will receive coupons

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