BLOCKBUSTER JOINS RENTRAK'S SHARED-TRANSACTION PROGRAM

DALLAS -- The video industry's 2,000-pound gorilla has spoken.In a continuation of the massive changes sweeping through the distribution side of the video trade, Blockbuster Entertainment Group here, a division of Viacom, New York, has reached an agreement with Rentrak Corp., Portland, Ore., to acquire rental products through the company's shared-transaction fee program.Despite specialty retail consolidation

DALLAS -- The video industry's 2,000-pound gorilla has spoken.

In a continuation of the massive changes sweeping through the distribution side of the video trade, Blockbuster Entertainment Group here, a division of Viacom, New York, has reached an agreement with Rentrak Corp., Portland, Ore., to acquire rental products through the company's shared-transaction fee program.

Despite specialty retail consolidation and the growth of its chief competitors, Blockbuster's size --

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