BLOCKBUSTER PREMIERES REVAMPED PROGRAM IN TEST MARKETS

DALLAS -- A test of a drastic reshaping of Blockbuster Entertainment Group's marketing and merchandising programs is under way in six markets, with some big surprises in store, according to industry sources.Under the umbrella slogan "Go Home Happy," Blockbuster here is testing several new concepts, the most notable of which is a radical reconfiguring of its new-release wall to devote as much as one-quarter

DALLAS -- A test of a drastic reshaping of Blockbuster Entertainment Group's marketing and merchandising programs is under way in six markets, with some big surprises in store, according to industry sources.

Under the umbrella slogan "Go Home Happy," Blockbuster here is testing several new concepts, the most notable of which is a radical reconfiguring of its new-release wall to devote as much as one-quarter of the space to four guaranteed-availability titles. (That is, if a customer c

Register to view the full article

test - Advanced Registered User

Already a member? .