BLOCKBUSTER SHARPENS FOCUS ON KIDS' RENTALS

DALLAS -- As part of an ongoing attempt to spur rental growth in children's titles, Blockbuster here has rolled out the second generation of its Play Pak licensed premium program.Earlier this month, Blockbuster began giving away a free "Rugrats" sticker to children over the age of 3 with the rental of any children's or "family" video. The sticker and the video are packaged together in a decorative

DALLAS -- As part of an ongoing attempt to spur rental growth in children's titles, Blockbuster here has rolled out the second generation of its Play Pak licensed premium program.

Earlier this month, Blockbuster began giving away a free "Rugrats" sticker to children over the age of 3 with the rental of any children's or "family" video. The sticker and the video are packaged together in a decorative "Rugrats" plastic bag. Children under 3 get a drinking cup emblazoned with the Blockbus

Register to view the full article

test - Advanced Registered User

Already a member? .