BLOCKBUSTER SPLITS INTO THREE UNITS TO HIKE BRAND

DALLAS -- Waiting for the opportunity to be sold off by parent company Viacom, New York, and following an attempted linkage with major competitor Hollywood Entertainment, Portland, Ore., Blockbuster Inc. here last week restructured its business into three separate operating units.The three divisions will be Blockbuster Worldwide Store Operations for the company's retail business, Blockbuster Entertainment

DALLAS -- Waiting for the opportunity to be sold off by parent company Viacom, New York, and following an attempted linkage with major competitor Hollywood Entertainment, Portland, Ore., Blockbuster Inc. here last week restructured its business into three separate operating units.

The three divisions will be Blockbuster Worldwide Store Operations for the company's retail business, Blockbuster Entertainment Technologies for the Blockbuster.com e-commerce site and a New Media Group set

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