BLOOM 'AMBASSADORS' PROMOTE WORLD OF FOOD

CHARLOTTE, N.C. -- Bloom, a Food Lion market here, has become the latest retailer to hire food enthusiasts to promote its world of products.Bloom, Food Lion's "lifestyle" format, hired one "taste ambassador" for each of its five stores a month ago, and plans to build on the program by adding one or two part-timers per store, said Robin Johnson, director of concept renewal for Bloom.The ambassadors'

CHARLOTTE, N.C. -- Bloom, a Food Lion market here, has become the latest retailer to hire food enthusiasts to promote its world of products.

Bloom, Food Lion's "lifestyle" format, hired one "taste ambassador" for each of its five stores a month ago, and plans to build on the program by adding one or two part-timers per store, said Robin Johnson, director of concept renewal for Bloom.

The ambassadors' job is to walk the store and educate shoppers about products being added in r

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