THE BLOOM IS REALLY ON THE ROSE

PHOENIX -- Supermarket floral departments are blossoming.Generating almost half of all U.S. floral sales, they have become formidable competition for traditional retail florists.So said Richard Glauser, floral merchandiser at Seaway Food Town, Maumee, Ohio, and Pamela Smith, director of marketing for Nature's Flowers, St. Louis, and formerly a floral executive with Schnuck Markets, St. Louis.Glauser

PHOENIX -- Supermarket floral departments are blossoming.

Generating almost half of all U.S. floral sales, they have become formidable competition for traditional retail florists.

So said Richard Glauser, floral merchandiser at Seaway Food Town, Maumee, Ohio, and Pamela Smith, director of marketing for Nature's Flowers, St. Louis, and formerly a floral executive with Schnuck Markets, St. Louis.

Glauser and Smith also said departments have become more competitive b

Register to view the full article