BLUE LABELS TO BRIGHTEN MEAT IMAGE GAIN BACKING

OMAHA, Neb. (FNS) -- Hy-Vee, Harris Teeter and other retailers are switching from black to blue bar-code labels on their fresh-meat packages.The labels are designed to make the meat case look brighter, cleaner and more upscale, according to Andrew Greenberg, marketing director at Nashua, the manufacturer of Blue Beacon labels here."With all the negative press on meat, it could help promote the attractiveness

OMAHA, Neb. (FNS) -- Hy-Vee, Harris Teeter and other retailers are switching from black to blue bar-code labels on their fresh-meat packages.

The labels are designed to make the meat case look brighter, cleaner and more upscale, according to Andrew Greenberg, marketing director at Nashua, the manufacturer of Blue Beacon labels here.

"With all the negative press on meat, it could help promote the attractiveness and safety of meat packages," he said. Blue -- one of the few scann

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