BOGOS GROW IN VOLUME AND VALUE

MINNEAPOLIS - BOGO offers grew in volume and face value last year as manufacturers used them to boost share, volume and customer loyalty in a cluttered ad market, a report from Marx Promotion Intelligence found.Buy-one, get-one-free offers represent only 3.1% of coupon offers in Sunday freestanding inserts, the rest being cents-off coupons. Yet Marx, a unit of TNS Media Intelligence that tracks FSI

MINNEAPOLIS - BOGO offers grew in volume and face value last year as manufacturers used them to boost share, volume and customer loyalty in a cluttered ad market, a report from Marx Promotion Intelligence found.

Buy-one, get-one-free offers represent only 3.1% of coupon offers in Sunday freestanding inserts, the rest being cents-off coupons. Yet Marx, a unit of TNS Media Intelligence that tracks FSI activity, found that such offers grew 48% in number to 9.4 billion in 2005 as manufact

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