THE BOLD AND THE BEAUTIFUL

Psychedelic poms of neon green and hot pink, and navy blue rose buds dipped in silver glitter are among the showier offerings attracting a new generation of customers to supermarket floral departments, retailers and industry experts told SN.Teenagers -- mostly females -- have been spending lunch periods and afternoons visiting stores close to their school to snatch up these trendy, over-the-top items.

Psychedelic poms of neon green and hot pink, and navy blue rose buds dipped in silver glitter are among the showier offerings attracting a new generation of customers to supermarket floral departments, retailers and industry experts told SN.

Teenagers -- mostly females -- have been spending lunch periods and afternoons visiting stores close to their school to snatch up these trendy, over-the-top items. And even though they are about as "unfloral" as you can get, department managers --

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TAGS: Kroger