Food Lion is increasingly direct-mailing customers coupons for things they buy often or have indicated an interest in, such as baby or pet items.
For creating excitement, however, nothing beats a BOGO. Open Food Lion's weekly circular and you'll find at least a few buy-one, get-one free offers per page.
"I think that our customers enjoy it," said Jeff Lowrance, spokesman for the Salisbury, N.C.-based retailer. "They perceive it as a good value. It also gives them a chance to s