BOOM TIME FOR SKIN CARE

It may be an old story, but the aging baby boomer population is driving growth in yet another health and beauty care category. Skin care and related products are getting a boost from the changing demographics and anti-aging introductions from major manufacturers with potent marketing budgets. High price points seem to make little difference to consumers intent on regaining or maintaining a youthful

It may be an old story, but the aging baby boomer population is driving growth in yet another health and beauty care category.

Skin care and related products are getting a boost from the changing demographics and anti-aging introductions from major manufacturers with potent marketing budgets.

High price points seem to make little difference to consumers intent on regaining or maintaining a youthful appearance. As a result, supermarkets are selling skin care products at higher

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TAGS: Walmart