BOOSTING CONSUMPTION TOPS PMA'S 'TO-DO' LIST

NEW YORK -- SN recently picked the brains of two veterans of the fresh produce industry. Bryan Silbermann, president of the Produce Marketing Association, and Steve Junqueiro, chairman of PMA's board, discussed the challenges facing the industry in a wide-ranging interview with SN in the Big Apple this year. l side of the business. He joined Save Mart Supermarkets as a produce clerk 30 years ago,

NEW YORK -- SN recently picked the brains of two veterans of the fresh produce industry. Bryan Silbermann, president of the Produce Marketing Association, and Steve Junqueiro, chairman of PMA's board, discussed the challenges facing the industry in a wide-ranging interview with SN in the Big Apple this year.

l side of the business. He joined Save Mart Supermarkets as a produce clerk 30 years ago, and served as director of produce and floral for the Modesto, Calif.-based chain for a nu

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