BORDEN'S CLASSICO PASTA LINE TIED TO MAINSTREAM ORDERS

COLUMBUS, Ohio -- Borden's North American Pasta Products group here is easing the distribution process of its new upscale Classico brand of imported dry pasta for retailers by tagging orders to those for its established mainstream products."This is a specialty niche item. We are not going to run truckload sales of this product," said Russ Mentzer, president of North American Pasta Products. "This

COLUMBUS, Ohio -- Borden's North American Pasta Products group here is easing the distribution process of its new upscale Classico brand of imported dry pasta for retailers by tagging orders to those for its established mainstream products.

"This is a specialty niche item. We are not going to run truckload sales of this product," said Russ Mentzer, president of North American Pasta Products. "This product ships to all the retailers with all of our mainstream pastas and our pasta sauce

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