BORDER CROSSING

The days of placing shippers of Parmesan cheese in the pasta aisle are far from over, but cross-merchandising is evolving as retailers focus on more sophisticated occasion-based solutions.Ethnic-themed displays that combine spices with produce, sparkling wine in the bakery, and fresh meats marinated in private-label sauces are among the latest strategies.At Scolari's Food and Drug in Sparks, Nev.,

The days of placing shippers of Parmesan cheese in the pasta aisle are far from over, but cross-merchandising is evolving as retailers focus on more sophisticated occasion-based solutions.

Ethnic-themed displays that combine spices with produce, sparkling wine in the bakery, and fresh meats marinated in private-label sauces are among the latest strategies.

At Scolari's Food and Drug in Sparks, Nev., department managers meet twice a month to talk about which products are suitab

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