BOSTON MARKET IS BUILDING LOYALTY WITH TRAVEL REWARDS

GOLDEN, Colo. -- Boston Market, credited with competitively sparking supermarkets' interest in home-meal replacement, is taking a page from their playbook with a frequent-shopper customer-loyalty program.Boston Market restaurants, which are operated and franchised by Boston Chicken, here, are rewarding customers with travel incentives simply for being loyal patrons of their stores."We launched the

GOLDEN, Colo. -- Boston Market, credited with competitively sparking supermarkets' interest in home-meal replacement, is taking a page from their playbook with a frequent-shopper customer-loyalty program.

Boston Market restaurants, which are operated and franchised by Boston Chicken, here, are rewarding customers with travel incentives simply for being loyal patrons of their stores.

"We launched the program in order to increase our customer frequency," said Karen Rugen, senior

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