BOSTON MARKET TOUTS LOW-FAT MENU CHOICES IN TV SPOTS

GOLDEN, Colo. (FNS) -- In a push to capture diet-conscious consumers, financially troubled Boston Market began a nationwide television advertising campaign recently touting the fresh meals operator's low-fat menu choices. This is the first time the company has promoted its low-fat entrees and side dishes from coast to coast.ross the country now highlight low-fat items."Customers give us high marks

GOLDEN, Colo. (FNS) -- In a push to capture diet-conscious consumers, financially troubled Boston Market began a nationwide television advertising campaign recently touting the fresh meals operator's low-fat menu choices. This is the first time the company has promoted its low-fat entrees and side dishes from coast to coast.

ross the country now highlight low-fat items.

"Customers give us high marks for our great tasting food," said Keith Robinson, chief marketing officer. "

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