BOTTLE-TOP COLLAR HELPS PROMOTE DAIRY SALES

MINNEAPOLIS -- Retailers participating in a "Bottletopper" promotion on gallons of fluid milk report increases of up to 5% in fluid-milk sales.The program is centered on a paper collar affixed to gallons of milk that are embossed with cents-off coupons for related items in the dairy case and in other parts of the store.Safeway and Ralphs were early participants in the promotions, and this fall, Ukrop's

MINNEAPOLIS -- Retailers participating in a "Bottletopper" promotion on gallons of fluid milk report increases of up to 5% in fluid-milk sales.

The program is centered on a paper collar affixed to gallons of milk that are embossed with cents-off coupons for related items in the dairy case and in other parts of the store.

Safeway and Ralphs were early participants in the promotions, and this fall, Ukrop's Super Markets, Vons, Farm Fresh and all divisions of Hy-Vee are among tho

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TAGS: Dairy