BOTTLE-TOP COLLAR HELPS PROMOTE DAIRY SALES

MINNEAPOLIS -- Retailers participating in a "Bottletopper" promotion on gallons of fluid milk report increases of up to 5% in fluid-milk sales.The program is centered on a paper collar affixed to gallons of milk that are embossed with cents-off coupons for related items in the dairy case and in other parts of the store.Safeway and Ralphs were early participants in the promotions, and this fall, Ukrop's

MINNEAPOLIS -- Retailers participating in a "Bottletopper" promotion on gallons of fluid milk report increases of up to 5% in fluid-milk sales.

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TAGS: Dairy