Bottled water continues to face challenges, as sales remain sluggish in food stores. Current sales trends mark a big change from the early to the mid-2000s, when the U.S. bottled water category grew so much it became second only in size to the carbonated soft drink category. Bottled water volume grew by 10.8% in 2005, according to market research firm Beverage Marketing Corp.
But then the category became a victim of the recession. Water volume declined by 1% in 2008 and by 2.5% in 200