BOTTOMS UP

Retailers are improving the quality and promotional activity for private-label diapers as a way to absorb more margins and prevent further category sales leakage.Wegmans Food Markets' new Baby Time diapers, for example, feature a Baby Snoopy design and a patented Flex-Fit Tab System touted as being wider and more flexible to provide "supreme" absorbency.H.E. Butt Grocery Co. promoted its H-E-B Baby

Retailers are improving the quality and promotional activity for private-label diapers as a way to absorb more margins and prevent further category sales leakage.

Wegmans Food Markets' new Baby Time diapers, for example, feature a Baby Snoopy design and a patented Flex-Fit Tab System touted as being wider and more flexible to provide "supreme" absorbency.

H.E. Butt Grocery Co. promoted its H-E-B Baby brand of diapers in a major baby contest last summer. Consumers who submitted

Register to view the full article

Already a member? .