BOUND FOR SUCCESS

CHATTANOOGA, Tenn. -- Red Food Stores is producing impressive sales per square foot with special-interest videos cross-merchandised in grocery aisles.This month, for example, the chain will place shippers of the "Kathy Ireland Total Fitness Video" from UAV Corp., Fort Mill, S.C., at diet food sections and at checkout stands. The 90-minute video will retail for $14.99.Although Red Food executives declined

CHATTANOOGA, Tenn. -- Red Food Stores is producing impressive sales per square foot with special-interest videos cross-merchandised in grocery aisles.

This month, for example, the chain will place shippers of the "Kathy Ireland Total Fitness Video" from UAV Corp., Fort Mill, S.C., at diet food sections and at checkout stands. The 90-minute video will retail for $14.99.

Although Red Food executives declined to comment on the special-interest cross-promotions, a source close to

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