BOWLED STRATEGY

Is there life after buy-one-get-one-free? Supermarket executives think so, at least for the cold cereal business. The dust is still settling from last month's announcement by General Mills, the category's No. 2 producer, that it would slash $175 million from annual promotional spending in a bid to slow down the spiral of discount promotions dominating the big ready-to-eat cereal market.However, grocers

Is there life after buy-one-get-one-free? Supermarket executives think so, at least for the cold cereal business. The dust is still settling from last month's announcement by General Mills, the category's No. 2 producer, that it would slash $175 million from annual promotional spending in a bid to slow down the spiral of discount promotions dominating the big ready-to-eat cereal market.

However, grocers contacted by SN are already predicting sales will remain crisp in the category, in

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