BOWLING FOR DOLLARS

In the aftermath of the cereal wars, sales of private-label and bagged cereals have shifted to the branded lines, whose price was recently cut, retailers report."Since the price cuts, certain brands have experienced slight increases in sales," said Ruth Kinzey, spokeswoman for Harris Teeter, Charlotte, N.C."There has been some slight shifting of volume from lower-cost items, such as bagged cereals

In the aftermath of the cereal wars, sales of private-label and bagged cereals have shifted to the branded lines, whose price was recently cut, retailers report.

"Since the price cuts, certain brands have experienced slight increases in sales," said Ruth Kinzey, spokeswoman for Harris Teeter, Charlotte, N.C.

"There has been some slight shifting of volume from lower-cost items, such as bagged cereals and private-label, to national brands," said Chris Ahearn, spokeswoman at Food

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