BOYER'S SERVES UP 100-FOOT SUB

WOMELSDORF, Pa. -- The deli department at Boyer's Supervalu here took merchandising to new lengths on Super Bowl Sunday.A nine-member team of employees built a 100-foot submarine sandwich in view of customers and then proceeded to sell it by the inch."It took us nearly two hours to put it together, but we sold the whole thing in four-and-a-half hours," said Jeffrey O'Neill, store manager.The sandwich,

WOMELSDORF, Pa. -- The deli department at Boyer's Supervalu here took merchandising to new lengths on Super Bowl Sunday.

A nine-member team of employees built a 100-foot submarine sandwich in view of customers and then proceeded to sell it by the inch.

"It took us nearly two hours to put it together, but we sold the whole thing in four-and-a-half hours," said Jeffrey O'Neill, store manager.

The sandwich, which contained store-cooked ham, white American cheese, bologna,

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TAGS: Supervalu