BRANCHING OUT

Wild Oats takes root in an old car dealership just outside Chicago to launch People's Market, a new concept offering "Good Food for the Masses," that the natural-food retailer says it believes is better suited than its traditional stores to the quirks and needs of urban shoppers.

Wild Oats takes root in an old car dealership just outside Chicago to launch People's Market, a new concept offering "Good Food for the Masses," that the natural-food retailer says it believes is better suited than its traditional stores to the quirks and needs of urban shoppers.

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