BRAND-BUILDING DURING A DOWNTOWN

When the market turns south, hiding is not the answer. Even after a national crisis like the September terrorist attacks, you still have a product to bring to market. Continuing to support your company's brand is imperative to dispelling any potential fears of your customers or investors. In fact, instilling confidence in your stability is especially important in a struggling economy -- a time when

When the market turns south, hiding is not the answer. Even after a national crisis like the September terrorist attacks, you still have a product to bring to market. Continuing to support your company's brand is imperative to dispelling any potential fears of your customers or investors. In fact, instilling confidence in your stability is especially important in a struggling economy -- a time when your own customers are re-evaluating their budgets and their spending even with their most valu

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