A BRAND NEW IDEA

Most successful marketing companies are fully aware of the importance new products will play in their growth. A 1998 U.S. study by Deloitte and Touche predicted that new product sales would generate about 33% of the typical manufacturer's total revenue within a few short years.Marketers obviously see the value of new products, as 31,432 new consumer packaged goods were introduced in the United States

Most successful marketing companies are fully aware of the importance new products will play in their growth. A 1998 U.S. study by Deloitte and Touche predicted that new product sales would generate about 33% of the typical manufacturer's total revenue within a few short years.

Marketers obviously see the value of new products, as 31,432 new consumer packaged goods were introduced in the United States in 2000, according to Productscan Online. That's a 21.2% increase over 1999 and near

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