BRAND REVITALIZATION

Revitalizing a brand is as much a science as an art. It requires retaining and enhancing valuable equities, sharpening differentiation, and refocusing positioning prompts prior to, and as a result of, altered market conditions, trends, fashions and consumer attitudes. Most important, it requires doing so without sacrificing the brand's established character.Truly great brands, those that maintain

Revitalizing a brand is as much a science as an art. It requires retaining and enhancing valuable equities, sharpening differentiation, and refocusing positioning prompts prior to, and as a result of, altered market conditions, trends, fashions and consumer attitudes. Most important, it requires doing so without sacrificing the brand's established character.

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