BRAND STAT

Store brands rule in the $437.9 million maple/pancake/waffle syrups category. In the Boston area, where supermarket shoppers purchased $10.2 million worth of syrups in the 52 weeks ended Oct. 9, regional power Nabisco Foods' Vermont Maid brand manages a distant second rank, well ahead of Van Den Bergh Foods' Mrs. Butterworth's. Kraft General Foods' Log Cabin, third rank nationally with a 13.4% share,

Store brands rule in the $437.9 million maple/pancake/waffle syrups category. In the Boston area, where supermarket shoppers purchased $10.2 million worth of syrups in the 52 weeks ended Oct. 9, regional power Nabisco Foods' Vermont Maid brand manages a distant second rank, well ahead of Van Den Bergh Foods' Mrs. Butterworth's. Kraft General Foods' Log Cabin, third rank nationally with a 13.4% share, here is a weak fourth with 7.2%. Also, Vermont Maid's local strength looks shaky -- its do

Register to view the full article

Already a member? .