BRAND STAT

If price competition makes your head ache, stay away from San Antonio, where top retail chains are waging a bruising battle over analgesic sales. Nationwide, Tylenol dominates this $2.62 billion category with a full one-third of retail sales across the food, drug and mass channels. Locally, Excedrin manages a 5.2% share for fourth rank. As for that old standby, plain aspirin, it's barely in the picture

If price competition makes your head ache, stay away from San Antonio, where top retail chains are waging a bruising battle over analgesic sales. Nationwide, Tylenol dominates this $2.62 billion category with a full one-third of retail sales across the food, drug and mass channels. Locally, Excedrin manages a 5.2% share for fourth rank. As for that old standby, plain aspirin, it's barely in the picture -- top-selling Bayer manages just a 4.4% share for a No. 5 rank locally.

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