BRAND STAT

Van den Bergh Foods, with Shedd's Country Crock and I Can't Believe It's Not Butter, holds first and third place in supermarket sales of margarine throughout the country ($1.36 billion, down 8.3% vs. a year ago). However, in Atlanta, Nabisco Foods' Blue Bonnet holds the third spot over I Can't Believe It's Not Butter, which drops to fifth place with 7.5% of $15.1 million in total sales in this market.

Van den Bergh Foods, with Shedd's Country Crock and I Can't Believe It's Not Butter, holds first and third place in supermarket sales of margarine throughout the country ($1.36 billion, down 8.3% vs. a year ago). However, in Atlanta, Nabisco Foods' Blue Bonnet holds the third spot over I Can't Believe It's Not Butter, which drops to fifth place with 7.5% of $15.1 million in total sales in this market. On the day Brand Marketing checked prices locally, Harris Teeter was the low-price leader

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