BRANDED DEPARTMENTS SPUR CONSUMERS TO STOP & SHOP

The press release from Stop & Shop last week was anything but understated.In announcing its "next generation of superstores," the retailer's President and Chief Executive Officer Marc Smith assured that "these stores will change the way people see Stop & Shop and food retail in general." (See story, Page 4.)Sounds like what you'd expect to hear from a CEO, no?The fact is Smith may just be right. It's

The press release from Stop & Shop last week was anything but understated.

In announcing its "next generation of superstores," the retailer's President and Chief Executive Officer Marc Smith assured that "these stores will change the way people see Stop & Shop and food retail in general." (See story, Page 4.)

Sounds like what you'd expect to hear from a CEO, no?

The fact is Smith may just be right. It's not just because of the high quality of the store's

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