BRANDED JUICE BATTLE MAY HURT STORE LINE

HOUSTON -- Retailers may want to brace themselves for the juice wars, courtesy of the folks who brought you the cola wars not too long ago.vision and print advertising campaign that Coca-Cola Foods hopes will convince people to choose Minute Maid orange juice over its rival, Tropicana.In most cases, retailers stand to reap the benefits of escalated rivalry between the two manufacturers, although those

HOUSTON -- Retailers may want to brace themselves for the juice wars, courtesy of the folks who brought you the cola wars not too long ago.

vision and print advertising campaign that Coca-Cola Foods hopes will convince people to choose Minute Maid orange juice over its rival, Tropicana.

In most cases, retailers stand to reap the benefits of escalated rivalry between the two manufacturers, although those with successful private-label juices may not be so fortunate.

The

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