BRANDED PAPER TOWELS ARE BETTER VALUE: CONSUMER REPORTS

YONKERS, N.Y. -- Private label usually offers consumers a better value, but not when it comes to paper towels, according to an article in Consumer Reports.National-brand paper towels, including the Kleenex Viva brand from Kimberly-Clark Corp., Dallas, and Cincinnati-based Procter & Gamble's Bounty, performed significantly better than their private-label counterparts, according to tests by Consumers

YONKERS, N.Y. -- Private label usually offers consumers a better value, but not when it comes to paper towels, according to an article in Consumer Reports.

National-brand paper towels, including the Kleenex Viva brand from Kimberly-Clark Corp., Dallas, and Cincinnati-based Procter & Gamble's Bounty, performed significantly better than their private-label counterparts, according to tests by Consumers Union here, the publisher of Consumer Reports. Test results were published in the

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