BRANDED RETAILING IN SUPERMARKETS POINTS TO A NEW WAY

What took root in the supermarket parking lot as a fuel and convenience offer is now migrating inside the store.What is it? It's the growing imperative to expand somehow the traditional product selection of a supermarket to something larger -- something that will enhance supermarkets' competitive positioning against other channels of trade.One of the first examples of this happened in recent years

What took root in the supermarket parking lot as a fuel and convenience offer is now migrating inside the store.

What is it? It's the growing imperative to expand somehow the traditional product selection of a supermarket to something larger -- something that will enhance supermarkets' competitive positioning against other channels of trade.

One of the first examples of this happened in recent years when it started to occur to supermarket operators that, in many instances, the

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TAGS: Kroger Walmart