BRANDING YOUR BUSINESS: KNOW THY CUSTOMER, KNOW THYSELF

In today's retail environment of savvy branding, tag lines are just one way to communicate the most important attribute any retailer wants to convey to consumers.So how do supermarkets fare in utilizing tag lines to differentiate and deliver their message? Well, see if you can match the retailer behind the following brand statements? 1) Where Shopping Is a Pleasure; 2) Helping You Make Great Meals

In today's retail environment of savvy branding, tag lines are just one way to communicate the most important attribute any retailer wants to convey to consumers.

So how do supermarkets fare in utilizing tag lines to differentiate and deliver their message? Well, see if you can match the retailer behind the following brand statements? 1) Where Shopping Is a Pleasure; 2) Helping You Make Great Meals Easy; 3) A Unique Grocery Store of Great Values; 4) A Helpful Smile in Every Aisle; 5)

Register to view the full article