BRANDS AND SLOTTING FEES

A recent issue of SN (Supermarket News) dealt with the issue of slotting fees. Not surprisingly, there is much stronger support for slotting allowances among retailers than manufacturers.succeeding each year, it's odd that more players on both sides haven't focused on the opportunity vs. the cost of new products.It would seem to me that there is a tremendous number of tools and upside that retailer/brand

A recent issue of SN (Supermarket News) dealt with the issue of slotting fees. Not surprisingly, there is much stronger support for slotting allowances among retailers than manufacturers.

succeeding each year, it's odd that more players on both sides haven't focused on the opportunity vs. the cost of new products.

It would seem to me that there is a tremendous number of tools and upside that retailer/brand collaboration would bring during the formative months of a new product'

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